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Privacy Policy

Last updated: November 08, 2025

Introduction

StartApps, operated by Entesta Web Solutions Pvt Ltd ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our CRM platform.

Information We Collect

Information You Provide

  • Account Information: Name, email address, password, company name, and billing information.
  • CRM Data: Contact information, deals, notes, activities, and other data you input into the platform.
  • Communications: Messages you send through our platform (emails, SMS, WhatsApp) and support communications.
  • Payment Information: Credit card details and billing addresses (processed securely through our payment processors).

Information We Collect Automatically

  • Usage Data: How you interact with our platform, features used, and time spent.
  • Device Information: IP address, browser type, operating system, and device identifiers.
  • Cookies and Tracking: We use cookies and similar technologies to improve your experience and analyze usage patterns.

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our CRM services
  • Process your transactions and send related information
  • Send you technical notices, updates, security alerts, and support messages
  • Respond to your comments, questions, and customer service requests
  • Generate AI-powered features (email drafts, lead scoring, summaries)
  • Monitor and analyze trends, usage, and activities
  • Detect, prevent, and address technical issues and fraudulent activity
  • Personalize and improve your experience

AI and Data Processing

Our AI features process your data to provide intelligent assistance. Here's how we handle AI processing:

  • Data Used: Contact information, email content, and activity data may be processed by our AI models.
  • Third-Party AI Services: We use third-party AI providers (like OpenAI, Anthropic) that may process your data. These providers are bound by strict data processing agreements.
  • Data Retention: AI processing data is not stored longer than necessary and is not used to train public models.
  • Opt-Out: You can disable AI features at any time in your account settings.

Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

  • With Your Consent: When you explicitly authorize us to share information.
  • Service Providers: Third-party vendors who perform services on our behalf (email delivery, payment processing, analytics).
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.
  • Legal Requirements: When required by law, court order, or to protect our rights and safety.
  • Team Members: Other users in your organization who have appropriate permissions.

Third-Party Integrations

Our platform integrates with third-party services:

  • Email Delivery: Postmark, SendGrid
  • SMS/WhatsApp: Twilio
  • AI Services: OpenAI, Anthropic, or similar providers
  • Payment Processing: Paddle or similar payment processors

Each integration has its own privacy policy. We encourage you to review their policies to understand how they handle your data.

Data Security

We implement industry-standard security measures to protect your data:

  • Encryption in transit (TLS/SSL) and at rest
  • Regular security audits and penetration testing
  • Access controls and authentication requirements
  • Secure data centers with 24/7 monitoring
  • Employee training on data protection and privacy

However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Data Retention

We retain your data for as long as your account is active or as needed to provide services. You can request deletion of your data at any time. After deletion:

  • Data is removed from active systems within 30 days
  • Backup copies are purged within 90 days
  • Some data may be retained for legal or compliance purposes

Your Rights and Choices

You have the following rights regarding your data:

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your data (subject to legal requirements)
  • Portability: Export your data in a machine-readable format (CSV)
  • Opt-Out: Unsubscribe from marketing communications
  • Restrict Processing: Limit how we use your data

To exercise these rights, contact us at privacy@startapps.com

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Keep you logged in
  • Remember your preferences
  • Analyze usage patterns
  • Provide personalized content

You can control cookies through your browser settings. Disabling cookies may limit some functionality.

Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 13, we will delete it promptly.

International Data Transfers

Your data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in compliance with applicable laws.

GDPR Compliance (EU Users)

If you are in the European Economic Area (EEA), you have additional rights under GDPR:

  • Legal basis for processing (consent, contract, legitimate interest)
  • Right to withdraw consent at any time
  • Right to lodge a complaint with a supervisory authority
  • Data Protection Officer contact: dpo@startapps.com

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Posting the new policy on this page
  • Updating the "Last updated" date
  • Sending an email notification (for significant changes)

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

© 2025 StartApps, Entesta Web Solutions Pvt Ltd. All rights reserved.